ABOUT

ABOUT US

Classic City Collective aims to be the nation’s foremost supporter-funded NIL facilitation platform to position Georgia Athletics and athletes from all 21 sports for sustained success. The Collective was created to provide opportunities for all of Dawg Nation to contribute and engage with the athletes they passionately support through a variety of NIL activities, including social media endorsements, in-kind promotional deals, appearances, meet and greets, autographs, and digital content.

ABOUT US

OUR MISSION

To enrich, enhance and empower student athletes to better their lives, communities and futures through innovative solutions that create value for Dawg Nation and student athletes.

OUR MISSION

To enrich, enhance and empower student athletes to better their lives, communities and futures through innovative solutions that create value for Dawg Nation and student athletes.

OUR VALUES

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ATHLETE FIRST

We are Athlete first. We exist to empower UGA student athletes through unique, sustainable NIL activities. 

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SUSTAINABLE

We are the first sustainable NIL structure for all University of Georgia student athletes across all 21 sports. 

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EDUCATION

We are a guide and advisor to student athletes, business partners and others seeking to learn more about the ever-evolving topic of name, image, and likeness. 

WHAT IS NIL?

Name, Image, Likeness or NIL are the three components of a person’s “right of publicity.” These are independent or collectively identifiable aspects of a person that make them unique, including but not limited to, their name, image, likeness, nickname, signature, social media account, any symbol, name, or design that readily identifies them or any combination thereof.

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Recent NCAA Changes

College athletes have never been allowed to profit off of their name, image, or likeness. But recent court rulings and modifications of state law have changed the game. Athletes can now partner with businesses and organizations to make money from their NIL.

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How CCC Helps

While Classic City Collective is unaffiliated with the university, our collective has been endorsed by the athletic department and will provide the opportunity to build a legacy through NIL activities. We are on a mission to put the athletes first, to take away any uncertainty, and create an ecosystem connecting student athletes to create the first sustainable NIL structure in the country.

OUR PARTNERS

Truist is the Official Bank and Official Wealth Advisor of the Classic City Collective. To help support student athletes, Truist, a purpose-driven financial institution committed to inspire and build better lives and communities, provides all 21 varsity sports teams at the University of Georgia access to financial education and wealth management expertise.

Learn More About Truist Wealth

Apotheos, a family-owned roastery located in Kennesaw, is the official Coffee and Cold Brew of the Classic City Collective. Apotheos aligns with our ethos of elevating everything we do and will play a key role in our sustainability goals!

Learn More About Apotheos

Icon Source is a digital marketplace that brings agents, athletes and brands together. The Denver-based company is the only platform that provides brands of all sizes direct communication with agents or the athletes themselves, eliminating unnecessary intermediate steps to engage with potential professional or collegiate partners. Its proprietary AI technology pairs athletes and brands based on social audience demographics.

Join The Icon Source Portal

The Players Lounge is our exclusive partner for athlete NFT’s and digital assets. The partnership includes joint events for fans and other collaboration opportunities to create UGA’s all-encompassing NIL home.

Learn More About the Player's Lounge