ABOUT US
Classic City Collective aims to be the nation’s foremost supporter-funded NIL facilitation platform to position Georgia Athletics and athletes from all 21 sports for sustained success. The Collective was created to provide opportunities for all of Dawg Nation to contribute and engage with the athletes they passionately support through a variety of NIL activities, including social media endorsements, in-kind promotional deals, appearances, meet and greets, autographs, and digital content.
OUR MISSION
To enrich, enhance and empower student athletes to better their lives, communities and futures through innovative solutions that create value for Dawg Nation and student athletes.
OUR VALUES
WHAT IS NIL?
Name, Image, Likeness or NIL are the three components of a person’s “right of publicity.” These are independent or collectively identifiable aspects of a person that make them unique, including but not limited to, their name, image, likeness, nickname, signature, social media account, any symbol, name, or design that readily identifies them or any combination thereof.
OUR TEAM
TANNER POTTS
Chief Executive Officer
Former University of Georgia Athletic Department Assistant Athletics Director of NIL and Strategic Initiatives, Tanner Potts, has been named CEO of the Classic City Collective.
Potts lettered on the offensive line at Sewanee, and earned his law degree from the University of Georgia School of Law in 2022. He joined UGA Athletics in 2022 and helped develop an NIL program that educates and empowers student-athletes in their pursuit of maximizing their NIL opportunities with corporate brands while collaborating with institutional partners and university supporters.
“I embrace this new challenge with a lot of enthusiasm,” Potts said. “We are committed to maintaining a strong partnership with UGA Athletics as we navigate this evolving landscape of collegiate sports. My priority is ensuring that all our decisions are consistent with our mission: to manage resources efficiently while providing ethical and effective support to our student-athletes.”
Potts will begin working at Classic City Collective the week of February 17.
STEVEN FARMER
Chief Revenue Officer
Steven Farmer hails from Rome, GA, and is a 1998 and 2000 graduate of the University of Georgia. Beginning his sports career as a student manager for the Georgia football team, Steven has worked in fundraising for college athletes at Georgia, Tulane, George Washington University, and the University of Louisana-Monroe. After a brief stint in the construction industry from 2019-2022, Steven returned to college athletics as the CRO of Classic City Collective in 2022. In his free time, Steven likes to spend time with his daughter Eloise Grace.
PATRICK JACOBS
Chief Operating Officer
Patrick Jacobs is from Jupiter, FL, and has been an avid Dawgs fan his entire life. Patrick spent 7 years as an assistant golf professional in Jupiter Florida at The Club At Admiral’s Cove and later moved to Athens for the opportunity to work at Onward Reserve as Athens Operations Manager and Bourbon Cellar General Manager. Patrick started working at Classic City Collective in September of 2022 and enjoys working with all of UGA’s Student Athletes and on all things content for the company.
He has a passion for sports, hunting & fishing, golf, cooking, and travel. If you don’t see him on the course, then he’s probably in the kitchen cooking for his wife Tilly and son Palmer.
ANSLEY D’MEZA
Intern
Ansley D’Meza is a sophomore at The University of Georgia from Milton, Georgia. Ansley is pursuing a degree in Marketing from the Terry College of Business. On campus, Ansley actively contributes to her community as a member of UGA Make-A-Wish and is also engaged in Greek Life.
Outside of her academic pursuits and volunteer work, Ansley is an avid supporter of UGA athletics, often found cheering on her Bulldogs at sporting events. In her free time, she enjoys playing tennis and cherishes spending quality time with friends and family.
ALLEN GRUEHN
Intern
Allen Gruehn is a sophomore from Marietta, GA majoring in accounting at The University of Georgia. On campus, he is involved in a variety of extracurriculars including the Atlas Business Society, SGA, and Greek Life. In his free time, he enjoys personal fitness, golf, and long walks on North Campus.
MADDIE DICKINSON
Intern
Maddie Dickinson is from Morristown, NJ, and is currently a junior Advertising Major in Grady College of Journalism. In addition to interning at Classic City Collective she is also actively involved in UGA’s Relay for Life and is engaged in Greek Life. Outside of academics Maddie is passionate about cheering on the Dawgs at all sporting events and loves spending time with her friends and family.
OUR PARTNERS
Solomon Brothers Jewelers are proud alumni of UGA. Your trusted jeweler for over 40 years.
OUR SPONSORS
