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UGA STUDENT ATHLETES

CONTRIBUTE TO CCC

JOIN ATHLETE PORTAL

THROUGH UNIQUE, SUSTAINABLE NIL ACTIVITIES

UGA STUDENT ATHLETES

EMPOWERING

CLASSIC CITY COLLECTIVE

WHAT WE PROVIDE

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PARTNERSHIP

We facilitate partnerships between business owners, student-athletes, and the local community. 

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SUPPORT

We aim to give all student athletes an opportunity to achieve excellence in NIL while preparing them for life after sports.

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CONTRIBUTION

Our goal is to enhance the experience of University of Georgia student athletes both on and off the field.

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COMMUNITY

Build relationships between student-athletes, business owners and Dawg Nation.

CLASSIC CITY COLLECTIVE

WHY WE EXIST

Classic City Collective aims to be the nation’s foremost supporter-funded NIL facilitation platform to position Georgia Athletics and athletes from all 21 sports for sustained success.

The Collective was created to provide opportunities for all of Dawg Nation to contribute and engage with the athletes they passionately support through a variety of NIL activities, including social media endorsements, in-kind promotional deals, appearances, meet and greets, autographs, and digital content.

MORE ABOUT THE COLLECTIVE

CLASSIC CITY COLLECTIVE

SUPPORT OUR ATHLETES

Classic City Collective is an NIL collective that aims to enrich, enhance and empower student athletes to better their lives, communities and futures through innovative solutions that create value for Dawg Nation and student athletes.

You can contribute to CCC with a One-Time Gift or by joining the 21 Club with a recurring Monthly Contribution of $21 or more.

What is the 21 Club? The number 21 is synonymous with excellence at the University of Georgia: 21 sports performing at a championship level, UGA’s first Heisman trophy winner Frank Sinkwich and UGA basketball great Dominique Wilkins both wore #21, and of course the home of the ‘21 College Football National Champions. Now is your chance to be part of the 21 Club and support student-athletes and their continued excellence at the University of Georgia.

ONE-TIME CONTRIBUTION

• Give a one-time donation of any amount
• Support student-athletes and make a difference
• See supported athletes excel on and off the field

21 CLUB MONTHLY

• Receive CCC Hat
• Receive CCC Sticker
• Exclusive access to athlete autographed memorabilia auctions
• First option to attend live events announced throughout the year

Want to give a tax-deductible charitable donation? Contribute to our partner, the DGD Fund.

GIVE TO THE DGD FUND

Sports Business Journal 

“Classic City Collective, an entity unaffiliated with the University, will provide all UGA athletes with a unique opportunity to build a legacy through name, image, and likeness activities.”

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Kirby Smart

Head Coach - UGA Football

“Matt Hibbs (CEO, Classic City Collective) proved during his time in our program how valuable he can be to our student-athletes and Georgia Athletics. His background and experience within and around collegiate athletics makes him a uniquely positioned leader in NIL.”

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Matt Hibbs

Classic City Collective

“We are excited to work alongside Georgia’s loyal supporters, local businesses, alumni and fans to provide a resource that cuts through the complexities of NIL and provides an avenue for Dawg Nation to confidently support and connect with UGA athletes. We see an incredible opportunity to enrich, enhance and empower the lives of Georgia athletes. Classic City Collective will create a sustainable platform to uniquely position UGA athletes for continued success.”

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