“Classic City Collective, an entity unaffiliated with the University, will provide all UGA athletes with a unique opportunity to build a legacy through name, image, and likeness activities.”

“Matt Hibbs (CEO, Classic City Collective) proved during his time in our program how valuable he can be to our student-athletes and Georgia Athletics. His background and experience within and around collegiate athletics makes him a uniquely positioned leader in NIL.”

“We are excited to work alongside Georgia’s loyal supporters, local businesses, alumni and fans to provide a resource that cuts through the complexities of NIL and provides an avenue for Dawg Nation to confidently support and connect with UGA athletes. We see an incredible opportunity to enrich, enhance and empower the lives of Georgia athletes. Classic City Collective will create a sustainable platform to uniquely position UGA athletes for continued success.”